Download Dictionary of Marketing Terms by Jane Imber PDF

By Jane Imber

Greater than 4,000 marketing-related phrases and definitions hide a wide range of themes. between them are print creation, radio, television, and outdoors ads, online marketing, direct advertising and marketing, marketplace study and trying out, pricing, advertising and marketing laws, and lots more and plenty extra. Here’s a fact-filled reference advisor for small enterprise proprietors, web dealers, advertisements artists and copywriters, media analysts, enterprise scholars, revenues and advertising managers, and others looking to comprehend advertising suggestions and purposes.

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Under this method the advertiser pays for a two-week exposure, although the advertising message will actually run over a three-week period. alternative media advertising media that do not fit into what are considered standard categories of broadcast, print, transit, and outdoor media. Examples of alternative media are supermarket video displays, shopping cart advertisements, video kiosks in shopping malls, business publications, trade journals, flyers, and telephone directories. AM station any radio station in the amplitude modulation (AM) system.

Merchandising: reduction in price offered to a retailer by a manufacturer or wholesaler that is contingent upon some special arrangement. It usually compensates the retailer for expense incurred in marketing the product. See also ADVERTISING ALLOWANCE; BROKERAGE ALLOWANCE; DISPLAY ALLOWANCE; RETAIL DISPLAY ALLOWANCE. alpha error in marketing research, an attitude, opinion, or probable reaction, incorrectly found, that does not truly exist in the TARGET MARKET. For example, a researcher using FOCUS GROUP INTERVIEW techniques may erroneously conclude from the comments made that consumers consider lost toothpaste tube caps to be a significant problem when this is actually a minor issue.

This is particularly true for sporting events, news broadcasts, and some MINISERIES. It is important, therefore, for an advertiser to be aware of the audience-holding index of a show before buying commercial time in that show. audience-participation program radio or television show in which members of the audience take part and whose participation is an integral part of the entertainment value of the showfor example, a radio show whose format calls for members of the listening audience to phone in and talk to the host, or a television show where the host conducts interviews with members of the studio audience or offers prizes for their ability (or lack of ability) to perform some task.

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